Thursday, September 30, 2010

E Marketing 7 : Market Segmentation Online 2 : Business, Govt.,Consumer web site examples

Here are the example web sites of three basic markets Business, Consumers and governments engaging in business online.

Please suggest Sri Lankan examples if you know.

Most of the business happens in C2C because no.of consumers are higher. But a better volume of business happens in B2B where all businesses are connected to the internet.

Interesting fact to note about Sri Lankan govt - One of the best Social media usages is seen in National Water Supply and Drainage board -

Will you believe that they maintain a facebook group that is constantly updated with the water cuts in Sri Lanka???

And they encourage E-Business by asking the consumers to pay water bills online (Read above)

Next in E-Marketing we will discuss how to market segment online - very important topic...

Tuesday, September 28, 2010

I hate luv storys Hindi Movie copies from How I met your mother - American sitcom

Most of the people who have seen both - totally agrees...

Following are clear copies examples...

Hot-Crazy scale from HIMYM copied to I hate Luv storys

At least they could have changed the graph. Its called manners...LOL

Introducing yourself as someone else to pick up a girl
In HIMYM - Barney introduces himself as an Architect, actually it is Ted who is an Architect (in Episode 04 - Ted Mosby the Architect, Season 2)

In I Hate Luv Storys J introduces himself as an Investment Banker (Actually Raj is anthe Investment Banker)

Barney's "Look here" copied in a very stupid way by Veer in I Hate Luv Storys

What I got to know from my friends in India is that "How I met your Mother" is unbelievably famous in India - In fact I got two seasons from my Indian friends (Thank you again BTW...LOL).

But is this fair??? Isnt this copying some ones knowledge assets??? Feel free to comment...

Saturday, September 25, 2010

Hokandara Murder Case - Summary

Following are extracts about the Hokandara Murder case discussed in the Law lecture,

Here is a summary of the events
1999 February 10 - Mass Murder takes place
1999 June 29 - Court starts trials
2000 November 17 - Death sentence given

its pretty interesting to notice the words we learnt being used in the paper articles.

Hokandara trial: June 29 - On Sunday Times 20th June 1999

The trial-at-bar in the Hokandara murder case which shocked the country will begin on June 29, with the fourth accused still absconding, an official of the Attorney General Department said yesterday.
Twenty-four charges including murder, conspiracy to commit murder, rape and robbery, have been filed against the four accused in the case involving the massacre of a family of six, State Counsel Sarath Jayamanne said.
With no witnesses coming forward, the accused were identified by DNA testing of blood samples found at the site. This was the first time this modern process was used in Sri Lanka for a criminal investigation.
The bench will comprise High Court Judges Raja Fernando, Gamini Amaratunga and Gamini Abeyratne.

SC affirms death sentence - Daily News 22nd Nov 2004

by Wasantha Ramanayake

The Bench of five Supreme Court Judges dismissing the appeal in the Hokandara Murder Case affirmed the conviction and the sentence imposed on the four accused-appellants by the Trial-at- Bar.

The Trial-at-Bar convicted and were sentenced to death three accused-appellant in connection with the murder of the five members of the same family in Hokandara on February 10, 1999. They were acquitted of the murder charge in connection with the sixth member, the son of the family.

The Special Bench comprised Justices Dr. (Mrs.) Shirani A. Bandaranayake, H. S. Yapa, T. B. Weerasuriya, Nihal Jayasinghe and N. K. Udalagama.

The delivering unanimous Judgment agreed by the rest of the Bench, Justice Dr. Badaranayake observed that the sentence with respect to the fourth accused-appellant could not be mitigated due to the serious nature of the crime.

She observed," fourth respondent in my view was involved in the commission of the offence which was of a serious nature and I don't see any reason for mitigation of his sentence."

According to the judgement the fourth appellant found guilty and was convicted for committing the offence of gang rape. The first accused appellant was an employee of the father of the fourth accused-appellant.

The court observed that fourth accused could have prevented the rape by the accused if he was so desired considering his master-servant relationship with the first accused-appellant.

She further observed that "the fourth respondents supportive presence undoubtedly amounted to intentional aiding and in such circumstances he could not be treated as person who was only an innocent observer of the incident of sexual abuse on a hapless victim, although he was a first offender".

The counsel contended that his client could not be convicted of the charge of gang rape since there had been evidence to support neither he committed the offence nor aided and abetted it. He further submitted that the mere presence would not be a reason to convict him for an uncommitted offence.

He contended that the court in case of the dismissal of the appeal should mitigate the sentence since the fourth accused-appellant had been 17 years old, his education had been ruined he had no previous convictions. He contended that it was inappropriate to impose the maximum sentence prescribed by law for a first offender.

Accused-appellants H. E. Menaka Sanjeewa, K. J. S. Sri Nandana, S. A. Mahinda Siriwardane and H. P. Gayan Suranga cited the Attorney General as the respondent.

They appealed against the conviction and the death sentence by the Trial-at-Bar dated November 17, 2000. 1-3 accused were found guilty of committing the murders on six persons of the same family i.e. the farther, mother, three daughters and the son on February 10, 1999 and were further sentenced to total of 30 years RI on the counts of robbery and gang rape. The fourth accused were sentenced to 20 years RI on the charge of gang rape.

Shyamal Collure appeared for the first accused. Barana Perera with Prabha Perera appeared for the second and third accused. Rienzie Arseculeratne PC appeared for the forth respondent.

Solicitor General C. R. de Silva PC, Senior State Counsel Sarath Jayamanna and State Counsel Ms Harippriya Jaysundara appeared for the Attorney General.

Friday, September 24, 2010

Common myths about Bandarawela

I recently went on a trip to Hill country. And happened to go through Bandarawela. While in Bandarawela, we wanted some stuff to play cricket. And I remembered one of my dearest friends and gave a call. 

I was told about some geeks who are humiliating Bandarawela spreading myth about the awesome city.

Well - I was not provided with anything to play cricket as i wanted, but I ahd to end up writing the following...

Common myths about Bandarawela

1. Bandarawela is ඩොටේ. (Dotè = in Sinhalese means too far...LOL)
Somewhat true. Following is quoted from Wikipedia

"Bandarawela is 210 km away from Colombo and about 150 km away from Kandy, Colombo and Kandy being two major cities in Sri Lanka. Both roads and railway transportation are available to reach the area. "

I'm sure the guy was paid by someone to write that second sentence.LOL

2. Elephants crosses the road in Bandarawela
False. This is a total insult coming from someone living near "අලිමංකඩ යනව කියල පාමංකඩ යන" (Pamankada.)

3. Bandarawela cargills is one of the oldest in Sri Lanka.
Heard it a lot of times. And Cargills - Bandarawela really looks like old. Could not find facts. Someone please verify.

4. Bandarawela cargills dont have FLORA tissues sachet packet.

5. Bandarwela girls are fairer.
Partially true. This goes with the fact that girls in hill country are fairer. Following is Sri Lanka map with fairness of girls.

Geez - I learnt new stuff in ADOBE fireworks through this. "W" is magic wand, "G" for paint bucket.LOL.

6. Only Sudda's (British) lived in Bandarawela in 18-19th century (Colonial era)
Partially true. Biritsh really lived - thats why places like Adisham Bangalow are remaining. But if british rulers lived there has to be locals living.
(Thinking to myself) Wait a sec - Did she try to imply that current Bandarawela people descend from British???

7. Bandarawela weather is soothing
True. Tired of hot weather in Colombo? Its hot even when it rains outside. Ever felt too cold in Nuwareliya??? Its freezing and you don't want to go out. Bandarawela is the ideal weather. Following math equation shows how cool Bandarawela is

Bandarawela weather = (Colombo weather+Nuwaeliya Weather) / 2

8. Im writing this under the infleunce of someone from Bandarawela.
Total myth. This is unbiased, independent view of the blogger, unaffected by any citizens from Bandarawela.

9. There's lot to see in Bandarawela
True. Rawana Ella (131 ft in height) and Diyaluma (628 ft in height) are the most beautiful waterfalls in this area. Rawana Ella is situated on the Ella, Wellawaya main road and Diyaluma situated near the Koslanda village. Adisham Bungalow, Bandarawela Hotel and Lipton's Seats are other historic places in Bandarawela area.

10. Bandarawela traffic police is very rude
True. Exception - 1. If you dont park on the road 2. If you dont try to find some ppl lost in the city. 3. If you dont try a U turn.

Thursday, September 23, 2010

E Marketing 6 : Market Segmentation Online : 1.Basic Markets

There are two tiers of marketing strategy 1. Segmentation, Targeting, Positioning or STP Marketing. Second is 4Ps with CRM strategy (We will discuss in the future.) Segmenting is the first of those 1st tier strategies.

Lets discuss online market segmentation.
First post about segmenting is about the three basic markets that both sell and buy to each other. They are Businesses, Governments and consumers.

1. Business Market
Contains the businesses and institutions. In the most biggest market in internet because many firms are present online than consumers. This is why B2B activity online is only second to B2C.
For e.g.
1. DHL - maintains a database of its' corporate clients. And the clients can login to their companies account and see where their package is.
2. A web designing company will directly target the Business Market. 

2. Government Market
This is applicable to many developed countries, where governments purchase online. Not very much applicable to Sri Lanka yet. But take a country like US - US govt. is the worlds largest buyer of goods and service (
But businesses willing to target govt market will have unique challenges like rules,paperwork..etc.

Joke - Knowing someone with surname "Rajapakshe" can be of help in Sri Lanka, Still you have to be careful with govt, since we all know about what happened to Hi-Corp deal.

3. Consumer Market
Is the biggest ever market. And the market potential is unlimited. Majority of products target this market for its capacity. The success stories of online marketing directed at consumers are Amazon, Ebay, 1-800 Flowers and Kapruka, and gossiplankanews.

We will next talk about examples to all these three markets selling to each other. i.e. B2B, B2C, B2G, C2B, C2G, C2C - so on and so forth examples.

Monday, September 20, 2010

Kites(2010) not just a movie - But a turning point of Bollywood

Kites - opened last May 2010 is an out of the way Bollywood movie with the story totally based on Americas (US & Mexico). Kites had a second release - an international version of the movie called Kites - Remix by Brett Ratner of RUSH HOUR fame.

The plot features Indian - Mr.J (Hirthik) falling in a love triangle with Natasha (Barbora Moli) - a Mexican girl  and Gina - daughter of a Las-Vegas casino owner which explicitly changes the flight of their kites. It's a great action loaded, romantic movie. The best action I've seen from Bollywood. 

Note the clear differences in Kites than in typical Hindi movies.
  • Language - Kites is mostly English and Spanish. With little Hindi. This has never been the case of even "New York" and "My Name Is Khan". Hindi movie goers do not like subtitles.
  • Length - This is only 130 mins (2hrs and 10 mins). An average Hindi movie turn out for more than 3 hrs.
  • Songs - Background music used in Kites. Usual Hindi movie pauses for the song - Everyone stops their roles in city and take part in a dance on a mountain top...LOL

Similarities can be the romantic & sensitive story that runs from the beginning to the end with silky dialogs. And not forgetting the stupid-unrealistic-dreamy scenes. Like the casino owner billionaire daughter breaking in to your apartment to tell "I love you" and hi-jacking a truck to bump in to an Indian who knows Mexican...LOL

Sources says that Anil Ambani - the owner of movie - Reliance Big pictures owner recruited the Kites International director Bret Ratner (RUSH HOUR) to cut it to look more Hollywood than Bollywood - to attract expensive crowds.

Here's what Ratner has told in an interview - 
The original is “long and has a lot of dancing and extra stuff. It’s Bollywood and it works for that audience,” Ratner said in a telephone interview. “I just streamlined it and stuck with the love story, which works so well.”

In the end - Kites Remix (The International version) did so well in the west than in India.  “Kites,” took in almost $1 million during the weekend to become the first Bollywood movie to open in the top 10 in the U.S. and Canada.

The film, introduced in 207 theaters, had sales of $958,673, Billionaire Anil Ambani’s Reliance said in a statement that no other Indian film has opened in the top 10.

Reliance Big Pictures is expanding its U.S. presence. Last year, the company brought a equity stake stake of $325 million in Steven Spielberg’s DreamWorks Studios.

Over the years we saw Indian movie based on West like KANK, Kal Ho Na Ho, New York and My Name is Khan. But Kites is more Hollywood than Bollywood. That's why Kites is not just a movie - But a turning point in Bollywood film industry.  

This can be seen another market expansion of India looking out for more and more wealth targeting richer economies. But have they disappointed their home crowd? Are they forgetting their roots in Bollywood??? 

If Bollywood film industry is the kite - Men like Anil Ambhani who's holding the Strings should answer...

Sunday, September 19, 2010

Why do you come online? 4 Basic reasons explained

Why do people come online? Four basic reasons.

1. Connect
Internet provides the best place for people to meet. In different different ways. The no.1 still being Emails. And social media catching up to be no.1. Online chat, Internet calls is another way of connecting through internet.
People prefer connecting through internet becuase its inexpensive and easier than other ways. Following are amazing statistics about people connecting online

2. Enjoy
People come online to Enjoy. The basic enjoyment options are shopping and audio video media. Online shopping is cheap and very informative -
The online shopping mall - eBay's site statistics - on an average day a vehicle is sold every 2 minutes, a car part or accessory sold every 3 seconds, diamond jewelry sold every 83 seconds, and timberland shoes sold every 10 minutes. eBay brings buyers and sellers together, The company has 83 million registered users with net revenue pf $531M in Q3 2003.

Audio and video viewing needs speical technical access like ADSL. But still people are logining in to youtube and local sites like looking for entertainment.

3. Learn
News, Travelling info, Jobs, Weather, Sports and general education are the points that attract learners to Internet. My boss used to say - "Guruthuma" to google. Because google has become that "He who knows all" person we had in villages.
One of the most visited sites in Sri Lanka are (News), (Jobs) and (Sports). All of them are packed with these learn aspect.
Online classes is another great way of learning in the internet.

4. Trade
Finally people login to internet to do business. Purachasing electronic items, paying bills, making travel reservations are main trade points. The popularity of (Ads site) is because of this aspect.
Sri Lanka being a developing country - out purchasing power is less but is having a great potential to grow. You can see this by looking at massive no.of CIMA, CIM, ACCA students who pay online.

Thursday, September 16, 2010

Interesting statistics - Sri Lanka male/female ratios by age

One of my closest friends from Uni.of Mora (Chick indeed...LOL) is bringing in an argument that bro/chick ratio of an entity is effected by the Sri Lanka Male/Female ratio.

Dude - This is ridiculous. They are totally different because bro.s and chicks are a different age segment. You can understand it by the names - bro.s and chick. You don't call chick to your 4 year old sister and you dont call chick to the 80 year old granny. You do not call bro to your 60 year old professor...LOL

Now if you analyse the statistics of ages 15-30 the ratio is like 50:50 proving that bro/chick ratio is independent of the Male/Female ratio in the country. 

I've drawn lines so you can estimate the populations. They are

So the final ratio is like 50.5:49.5 which gives a totally different idea to 49:51 total population ratio. This depicts that Bro/chick ratio is independent of the Total population male/female ratio. 

Ms.Harini Sirisena - I welcome you to the "comment" stage (I bow down like at the end of some Shakes drama & leave the stage...LOL)

N.B (Like old times...LOL)- I really posted the previous for fun - But the feedback was really serious & cool. (Im sorry my friend from a different UNI who wanted me to update his UNI bro/chick ratio - I will do). Plus the research learning from this one was superb. - Thnx everyone who commented and gave feedback.

Monday, September 13, 2010

How to upload photos to Facebook faster

I was on a trip when my czn complained about uploading photos to Facebook taking ages. I thought of writing this to help all ppl like that. 

When you talk to not-so-hi-tech friends you feel like how much sharing a small thing you know can help their life in the internet. Have seen many ppl with a hi-fi digital camera, struggling to upload their photos to Facebook. The reason is that good digital cameras produce photos with very heavy sizes like 2MB-5MB.

Come on bro. Whats wrong with 5MB photos?
Just right click on a Photo in Facebook and click on "save as" and go to the properties of the saved image and see the size - its only like 40-50KB. So why would you need to upload a file of 5MB if it finally gets reduced to 50KB. (The size indicates how much detailed the picture is - For e.g.a 5MB file can show a pimple on your face on full screen but a 50KB file will show it as a small dot - NOW DONT GO AND SQUEEZE YOUR PIMPLE. - What??? OK. YOU DO NOT HAVE 

Why would heavy files take like ages to upload?
Lets say you have ADSL - then your internet connection can transfer about 200KB per second. (yes SLT will say 512KB/per second - but actually it is slow bcz dr r too many users sharing it - JUST LIKE ALL GOVT.
To upload a 5MB photo you need abt 30 seconds.
To upload an album of 30 photos you need 15 minutes.
But to upload 30 photos of 50KB - you need only like 10 seconds.

What you have to do is to compress the photos to an appropriate size while keeping the quality. Here are the steps - I recommend every one to try this out at least once so you can save time whenever you upload photos. Follow the written steps - look at screen shots only to find where the clicks are.

1.  Copy all the photos you want to upload to a separate folder.
If the photos are in a folder - You can do this by pressing CTRL and dragging the folder.
Why do this - You need to backup your photos before reducing size. Because once they are  reduced it will not be suitable for printing and other purposes.

2. Open one photo with Office picture Manager.
Right click on one photo and click on - open with Microsoft office picture manager.

3. Go to edit pictures box
With this you can edit photos like compressing, cropping,changing brightness, rotating..etc.

4.Select all pictures.
Click on thumbnail view and click on CTRL+A or edit-select all option.

5. Go to compress pictures option

6. Select compression size.
There are four options available.
1. Document size - Reduced to about 200-300KB.
2. Web size - Reduces to about 50-70KB
3. Email size - Reduce to about 5-10KB.

To upload to FB i recommend document size because it keeps quality high. But if you want faster uploading and less internet bill - use web size. One of my recent albums are from web size and they look absolutely fine.

7. Click on "OK"

8. Click on File-Save all

9. Upload to FB


1. Thnx ayya - for the nice flower photos taken at Adisham Bungalow - ive used them to demonstrate - bcz using our faces will drive the focus away...LOL
2. It wont upload in seconds but will be faster.

Please post your questions by commenting here - so we can all learn here. Or FB msg or email me at - for any clarifications.

Tuesday, September 7, 2010

Be careful of what you post on FB, Twitter..etc - Pietersen fined over Twitter outburst

Last month only I asked one of my friends to delete the "I hate office" Facebook status. That time you didn't take it seriously - Read below from Reuters.  

Kevin Pietersen was fined on Monday following his online outburst after being dropped by England for the first time in his career.

 “He has been fined an undisclosed sum in accordance with the terms and conditions of his England Central Contract,” the England and Wales Cricket Board (ECB) said in a statement.

 The 30-year-old batsman posted a Twitter message last Tuesday announcing that he had been dropped for the one-day series at home to Pakistan. The message contained an expletive.

 Pietersen's punishment was decided after an ECB disciplinary hearing at Lord's convened by Hugh Morris, Managing Director of England Cricket and England team director Andy Flower.

 “The hearing considered two charges against Kevin Pietersen relating to recent comments made on Twitter following his omission from England's one-day squad for the series against Pakistan,” the statement said.

 “Pietersen pleaded guilty to both charges and offered an unreserved apology to ECB and the England team management for his actions.” The former England captain apologised publicly last Wednesday, insisting on Surrey TV that his comments “had not been for the public domain”.

 The ECB said Pietersen had been dropped so that he could regain some form with county side Surrey after a run of disappointing scores.  (Reuters) 

Other Factors effecting consumer behaviour online

We have so far discussed 2 main factors effecting consumer behaviour online. Let's discuss the rest.

3. Legal context
There are numerous laws that overrule consumers in the internet. They range from privacy laws, data security laws, Trademark laws, patents..etc. Their buying patern on a web site maybe effected by them.
For e.g. which was very famous for downloading music - had less amount of hits after Recording Industry Association of America (RIAA) sued thousands of illegal consumers. But it saw many consumers getting used to legal purchasing of music through iTunes concept of apple computers.

Police raiding of 4 shops in Unity Plaza - Bamabalapitiya in 2008 - Afterwards there was a huge increase in software sales in the country.

4. Individual Differences
Consumers vary by Age, income, education, location and various others ways.
For e.g.
  • Adults make just as many calls, but text less often than teens.
  • Internet user population is 60% Teens and 40% Adults -But Latest research - Older adults using social networks nearly doubled in the past year (
  • Online shoppers are more price oriented
  • Males use more internet than females
Following table shows American Internet accessibility data (because others countries are not readily available)
When developing consumer websites all these differences has to be addressed. The way to address will be discusssed in the later posts on online market segmentation.

Sunday, September 5, 2010

Im on Sunday Times - Business Times 2!!!

This was the Business Times 2 Article on Sunday Times - that featured me.

Big thanks to Career Guidance Unit & the organizers of the Final step program by JKH. 

Final year student Nadheera Udawatthe, agreed, saying, "we are all grateful to JKH for giving us this wonderful exposure and aiding us as we take on our futures "

Friday, September 3, 2010

How to select your University Special Subject

Following is a true story and any resemblance to real persons, living or dead, is purely coincidental.

A guy came and told me that he is selected for two special subjects in UNI.(True story) And ask me how to choose the best one for him. (I know you are wondering - Even i was wondering why he asked me.).

Following are the 5 key factors you should consider -

1. Bro-Chick ratio of students selected to the subject
This is very important as it determines your attention, your availability of notes (More girls - better notes), your amount of finance dedicated for photocopying and for some other reasons as given in the chart. 
Taken from the sacred "Bro Code" Article no. 56, page 77.

But make sure you have at least another guy - i can give examples of many desperate bro.s who suffered alone in a chickaland.

2. Distance from the department to the canteen
Mobility, Accesibility are key words in today's corporate world. Time poverty is another key word. Not forgetting food crisis. All these phenomena makes distance from canteen an important factor in selecting your special subject. 

For your convenience i have the University map given below.

3. Quantity & Quality of 1st, 2nd year female students following the subject
Any business is valued by its future potential market. So is your special subject.

4. Amount of books available in the library for the subject
If its lesser - the better. 

Question : Ayya, does that mean i have to go and count the no.of books in the library.
Answer : No. Bro. Use technology. Only 7 steps.
1. Go to the library 
2. Sit on the book search computer. 
3. Click twice on the "e" sign on desktop. (Open Internet Explorer) 
4. Click on the bar and type (Go to google)
5. Put subject A name and click on search - Note down no.of search results.
6. Put subject B name and click on search - Note down no.of search results.
7. Select the special subject that returned less search results

NOTE :  
1. A statistical research by Nadheera Udawatthe indicated that google search results is directly proportional to the no.of books available in the same library
2. If you are finding step-7 hard (I.E.If you cannot count the search results, compare and find which one is highest - do not choose MATHS as your special subject)

5. No.of your own clique(set.a.k.a.Patthiya) selected to follow special in that subject
Bro.s do not break your two years fit-ness because of subjects (Because of other reasons such as a "girl-friend" is accepted as long as "koku"a.k.a-"hooking up" party is given). 

6. No.of consecutive vowels and consonants in the name of the subject.
For e.g. Zoology, Food Science, Physics and PBT are subjects you should not select.

7. Mobile network of the students selected to the subject
Many students conduct tuition classes in spare time (And lecture times) to find money to pay their mobile bills. So it is not advisable for you to select a subject with many people from outside your network. 
Exception : You have a dual sim phone.

Apple revolution - iPHONE,iPAD : whats next???

It was only last month Business Today Magazine featured Steve Jobbs (Mastermind behind the success of Apple Computers) in the cover story. Following is a smile - at their future products...

He came up with iphone and ipads whic hare major transformations interms of consumer attractions. Last month i saw my first i-pad (using) in Sri Lanka - by a typical 50 year old company owner. My Java mobile sir just told me that he started iphone application programming class. The revolution they created is on - Lets see what they will give us next...

Thursday, September 2, 2010

E Marketing 3 : Consumer Behavior in the Internet 3 : Socio-cultural Factor

Coming back t o E-marketing - Social and cultural factors effect the way someone behaves in the internet. There are numerous ways,

Information overload
There are infinite bytes of information in the web and the demand for it is limited by human capacity. For e.g.people do not like Spam. It was amazing to see google making use of this weakness. coming up with the product "Priority Inbox" in gmail.

Time poverty
Multitasking is around the corner and consumers do not want to spend time looking for information. For e.g.No one will comment here if they were asked to sign up for the web site. They basically do not have time!

Work from Home
If you take Sunday observer you will see lots of Ads asking you to work from home. This phenomena is making a free environment in the web creating lot of consumers browsing thru home.

I want what i want when i want
Anytime anywhere concept is really important. Consumers want to access information even while they are travelling. For e.g.They expect you to respond to an email within 24hrs. This is a very good fact for our web clients. We know very good examples of missing clients becuase of non-response and late-response. If you do not reply, well - there are many other options for the consumer.

Online Oxygen
Even in Sri Lanka, there is a community building up to be "I CANT LIVE WITHOUT INTERNET". These is a good target market for many online-business and can make use for indirect marketing by popularising your brand in social media.
Self Service
Consumers like to logon, access info, purchase goods and contact people all on their own. So do not have too many automation on your web site.
Sophisticated consumers
Consumers like to feel they are in control and help themselves on their own. When designing your web site, have room for visitors to help themselves. For e.g.Fill a form online, order a sample product...etc.

Privacy, online crime and Data Security
I know a Sunday Sinhala newspaper which publishes of some article about bad aspects of internet every week. There are pros and cons, but the fact is that consumers are aware of this and we have to be careful in designing web-sites that deal with private data and transactions.

So we discussed socio and cultural trends and factors that effect consumer behavior online.

Next in  E-Marketing we will talk about individual differences and what people really want to do online.