Friday, December 23, 2011

Twitter in Sri Lanka : Sudden increase in traffic


Twitter is becoming a totally happening place recently (Last month) - jumping (from 50+ something? - If you have any historical stats let me know) to 13th most visited sites in Sri Lanka according to Alexa.  See below


Most important is what this surge in traffic might mean. Following are my thoughts on this,

Possible causes for the increase (Other than broadband internet penetration - which is natural) One i think the increase in smartphone sales has a high correlation with the increase of twitter use in Sri Lanka. There's a very high penetration of smartphones specially in the Sri Lankan youth segment. All this low cost smartphones comes with Twitter apps and buttons so the users automatically happens use them though they naturally didn't have much interest. 

Now lets look at the Possible implications. First of them will be more brands getting on to twitter. Following is a recap of the current situation of brands on Twitter.
  • Last year it was only few like Dialog, Cocovarenda (Coffee shop in Ward place) and Perera and Sons active in Twitter
  • Now most media  are here (News papers like Daily Mirror,TV like News first, ITN, Radios like Kiss, LiteFm, Efm) 
  • Most food businesses like Cafe Pascussi, Keells Super are actively in twitter
  • Many fashion chains like Odel, Nolimit and Fashion bug are in Twitter
  • All mobile operators are here - Mobitel, Hutch, Etisalat and Airtel.
  • Other brands like Elephant house, Perera and Sons, keells Super jumped on Twitter last month
  • Dialog - Became the first ever Sri lankan brand to get verified (official twitter of a brand or a celebrity)
To follow all brands check out the list by @amisampath 

Second will be more politicians in Twitter. During the Colombo MC elections we saw @milindamoragoda doing well in Twitter. Right now we have @karuonline, General Fonseka and @sajithpremadasa active on Twitter. This numbers will drastically increase when they get to know that power is with people on social media.

Third is still anticipated - Celebrities getting on to Twitter. I haven't still heard of popular celebrities other than Ranidu and business personalities like Otara but looking at the global scene it is highly likely Sri Lankan celebrities like artists using Twitter well. 

Feel free to comment with your ideas about the causes and effects of Twitter traffic rise for Twitter in Sri Lanka. Few months down the line we can see how it all went.





2 comments:

  1. Google Buzz circle down and majority of Bloggers creeps to twitter.



    Celebrities not involving with twitter coz of their personal life. once a cricketer said that Sri Lanka is the worst not to respect others personal life.
    So they asks why dragging useless probs by force. Actors and Singers should come up and market em among community.

    ReplyDelete
  2. Hey there! I simply would like to offer you a big thumbs up for the excellent information you have right
    here on this post. I will be returning to your web site for more soon.


    Feel free to visit my web-site :: gain followers on twitter
    Also see my web site: gain followers on twitter

    ReplyDelete