Friday, May 4, 2012

Is engagement higher for Facebook photos?

I was so curious about this after my only text status update today morning only drew 9-10 likes. Whereas one of the photos i uploaded got 200+ likes few days back. I gave some serious research in to what gets more activity on Facebook.

Here's data i extracted from three different studies done by three digital marketing agencies.

Type/Study Web Liquid Momentus Media Jon Loomer Digital
Photos 0.37% 0.21% 0.76%
Text only 0.21% 0.09% 0.29%
Videos 0.31% 0.11% 0.30%
Link 0.15% 0.07% 0.35%

As clearly shown, photos gets more attention. But

what can be the possible reasons for this?

Facebook timeline
FB timeline gives more prominence to photos because of its boxy layout.

Facebook share button/link
As i predicted in October 2011, after making the "SHARE" link prominent Facebook images became very popular. Viral image formats like memes became massive trends. Viral groups like "Kajuwaththa Eksath" became a hit among FB users.

Increasing internet usage(speeds&data)
Specially in countries like Sri Lanka,those who surfed Facebook through mobiles are now getting in to high speed connections. Only text status updates were popular during those days but now everyone can afford data for images and its faster.

How will it effect me?

Individual users - Think before you update your status,If you have resources & time,get in to a photo update. 

Brands - More emphasis on photos & other interesting content is needed. Brands should focus on giving a graphical picture of all they want to communicate on Facebook.

What do you think? Do you think Facebook will try to do something to save text only status update because micro blogging services like Twitter will build upon this advantage? 

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