Wednesday, November 6, 2013

Best Halloween Viral Campaigns I - Jimmy Kimmel "I ate all your candy" video campaign

Got back in Digital business ontime for Halloween and Christmas. Below are some of the best executed campaigns i heard about.

Jimmy Kimmel "I ate all your halloween candy" youtube video campaign 2013

You can call it a "prank" but i see one of the best talk show marketing campaigns as the video has over 9 million views in just 2 days. He's being doing this for 3 years but 2013 is the best.

(For those new to Halloween - Asian readers) There's a popular tradition called "Trick-or-Treating" during halloween. Kids dress up in costumes and go door by door and they are given "treats" - candy(sweets, chocolates.etc.) from each house. If not given they can "trick" the house wearing scary costumes. Most kids collect about 2-3 months candy on halloween day & its like a treasure for them like Jimmy Kimmel says "it's the first time they earn something in life".

Jimmy Kimmel challenged parents to do a prank on children by telling them that "i ate all your halloween candy". There are more than 100,000 video entries. And he collected the best ones and showed the below video on air.

The video has over 9 million views in just two days. Look at the rising keyword search about Jimmy Kimmel

What are the other good Halloween digital marketing campaigns? comment about any good ones you have heard about...

No comments:

Post a Comment