Tuesday, October 18, 2011

Volkswagen Beetle "Think Small" - Best advertising campaign of 20th century

Went through it when reading an advertising book. Tweeted and found quite good responses and thought of blogging it out.

It was the launch of a small car for VW who was known for big, spacey cars. Following is the Ad

Created by an agency called DDBin the 1950s. Famous campaign not only because it boosted sales and created brand loyalty. But it changed the whole ad industry to come up with "filling the hole" positioning strategy.

It's recognized as the best advertising campaign of the 20th century by "Advertsing Age" - Magazine. Any similar campaigns in Sri Lanka?

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